Archive for the ‘Communication Skills’ Category

What if I told you that by using some very simple techniques that you probably already know that can increase your audience’s comprehension and retention significantly (maybe even double it)? Now what if I told you it takes very little additional effort to implement these techniques – would you want to start using them?

If you tell your audience something once, their chances of recalling it tomorrow are somewhat less than 50%. If you tell it to them twice it increases to 70%-75%. A third time will increase the probability of recall up to 80%-95%. By simply repeating yourself you have increased the probability of your audience remembering what you said from %50 to close to %100. With very little effort you have almost doubled the effectiveness of your presentation in terms of recall. That’s a pretty high return on the effort that it takes to repeat yourself.

But how do you go about repeating yourself without boring or “burning out” your audience. The easiest answer is with the structure that you learned in high school English. Use an introduction, a body, and a conclusion. There is a popular phrase that goes… “In the introduction, tell them what you are going to tell them, in the body tell it to them, and in the conclusion tell them what you told them.”

It may feel to you like you are being overly repetitive (and redundant, and saying the same thing over and over again…) but to your audience it most likely won’t. Remember, you already know the concepts that you are sharing with them – but they don’t. This is their first time hearing them, so having them reinforced will seem helpful.

In addition, you can give your audience a further wake up by using your introduction to grab their attention. For example, while letting them know what you are covering you could make a controversial statement, tell a humorous story that relates to your topic, share some surprising statistics, or ask a rhetorical question that gets them thinking. All of these techniques can be used to grab your audience’s attention while and help you keep it while introduce your topic.

In the body – where you tell them what you’re telling them – give the audience the details that they need to analyze and (hopefully) accept your arguments.

Finally, in the conclusion tell them what you told them while giving them a call to action. You didn’t just give a presentation for the entertainment value, you wanted something to happen – let them know what it is that you want from them and remind them why your concepts support that action.

By simply structuring your presentation the way you learned in English class, with an introduction, a body, and a conclusion, you can almost double the retention rate of your audience. Since this technique is so easy to use, ask yourself, “Why wouldn’t you use it in your next presentation?”

Special note about the proceeding article:

I didn’t just give you some rules to follow about structure – I also gave you an example by how the article was written. I opened with a couple of rhetorical questions to grab your attention. I gave you the details in the body and finally concluded by summarizing the concept and giving you a call to action in the form of a rhetorical question.

Hopefully you found this technique to be powerful in writing – however, it is even more effective when used during presentations. Make sure that you use it.

A Case Study

After a recent newsletter I was contacted by Mamie with the following note…

I love the,” just for fun questions”! What is a good opening statement for a group of teachers? I really want to capture their attention. Thanks for your weekly articles.

And here is my response.

Hi Mamie,

Thanks for the feedback. I’m glad that you enjoyed them.

You essentially want to grab their attention. You could use a rhetorical question, a humorous story, a controversial or absurd statement as a few examples. What is your subject/theme of your speech? Let me know and we’ll brainstorm.

By the way, are you a teacher?

David.

Mamie responded with

Thanks David for your immediate response. I just retired from 31 years of teaching in Georgia. Now, I ‘m employed through an educational agency for school support as a reading consultant. I’m getting ready for a reading workshop with teachers. I still feel nervous whenever I get ready for presentations. I just want to capture and keep my audience’ attention and do the very best job. My workshop is just a “Struggling Readers” workshop. I’m just delivering information.

My suggestion for Mamie

What if you started off with a controversial statement such as:
Learning the foundations of phonics (or insert whatever appropriate skill here) at an early age has no impact on young readers abilities to overcome obstacles.

Then you could say something like:
“Ladies and gentlemen that is the thought that I had 31 years ago when I started teaching…”

or
“In his/her discussion of whole language, XXXXXX makes this startling statement.”

You could then go on and discuss why you disagree with the opening statement. Your conclusion could come back and address your thoughts from 31 years ago or XXXXX’s sentiments.

What you are essentially trying to do is shock them into paying attention. It is important to be honest. Don’t mention yourself unless you did hold that sentiment. Since people hold a wide variety of opinions it’s not usually to difficult to find someone who has an opinion contrary to yours.

Best regards

David.

Finally, Mamie responded with

Thanks David, Wow! Great suggestions! I look forward to more valuable info.

Thoughts for you, the reader…

Remember that you want to accomplish two things in your introduction. You want give the audience an idea of what you are going to be talking about. One way that this accomplished is by quickly highlighting (or listing) the points that you are going to be covering – similar to the way that radio and television news list the top stories at the beginning to try and get you to stay tuned.

The second thing you want to do is grab your audience’s attention. You want them to be so captivated by you that they wouldn’t dare take their attention off. As I mentioned to Mamie, there are a number of opening techniques that you can use to accomplish this.
A humorous story, a rhetorical question, some sort of audience interaction, or even an unusual entrance can all be effective. The quotes that I suggested to Mamie are intended to shock the audience. Why? I suspect that a large number of them will plan to pay only partial attention because is in their area of expertise. Mamie needs to get their attention right from the start and then captivate them so that they won’t want to take it off of her.

How is this useful to you? I didn’t invent this technique for Mamie. In fact, I have started off a number of talks on public speaking to audiences of 300+ members with the statement, “I have no interest in public speaking at all”. I then go on to explain that was my feeling 16 years ago.

Take this concept and apply it to a presentation that you have where you have to grab people’s attention. It is extremely effective.